INEOS Britannia are thrilled to have Gottifredi Maffioli onboard for the 37th Americas Cup. Gottifredi Maffioli are invested in product innovation, adopting new technologies and raw materials. In 1954 the company developed the first synthetic climbing ropes ever made.
At the foundation of this collaboration there is a common ground: shared values linked to high performance and sustainability that put both parts on a shared course.
Rossella Maffioli, Commercial Director of Gottifredi Maffioli, says: “Our company strives to supply excellent products, in a context that values our team, which is composed of 50% women and 50% men. We implement actions that have a positive impact and show our deep connection with the community in which we operate, in Novara, Italy.”
How did the collaboration between Gottifredi Maffioli and team INEOS Britannia start?
“Our first contact with the INEOS Britannia team was on the very technical aspects of our lines.”, says Luigi Maffioli, technical director of Gottifredi Maffioli, and continues: “Many of the team’s riggers and technicians had already used our products on previous projects and knew the flexibility and responsiveness of our company when there is the need to fine tune the products on very specific needs. Customisation is actually an essential part of our daily activities, so we were very excited to have the opportunity to make our expertise available to the team and help them develop the most performing rigging solutions.”
Sharing the same values and objectives, the collaboration was very smooth from the start, based on an ongoing and dynamic dialogue between both parties and a thorough mutual comprehension of products and needs.
Bryce Ruthenberg, Rigging Manager INEOS Britannia, commented; "Here at INEOS Britannia we place a strong emphasis on fostering innovation within our supply chain and we take immense pride in collaborating with like-minded suppliers who share the commitment to achieving our performance targets and at the same time working within the United Nations Sustainable Development Goals. Working with Gottifredi Maffioli is the perfect fit as they provide the best product and service in the market to optimise the performance on the water, whilst enhancing our dedication in acting responsibly as we strive to ensure the lowest negative impact on the environment”.
Hear more from Gottifredi Maffioli here.