INEOS Britannia has today announced a new partnership with British eyewear brand, SunGod. As a British brand with existing relationships with key players in several high-performance sports, partnering with the British challenger was the natural next step for SunGod.
SunGod, like INEOS Britannia, is driven by performance and its award-winning eyewear is already worn by the world’s top athletes. Judging the wind’s effect on the water is crucial to success in sailing, and SunGod’s anti-fog technology and 8KO® lenses, made from a unique construction technique with a nylon-based material are optically superior to Polycarbonate used in the majority of performance eyewear, this new lens material is designed to ensure a clear view whatever the conditions with a higher level of optical precision.
SunGod was founded in 2013 and has always taken a pioneering approach towards making better, more responsible eyewear. They create performance-focussed sunglasses and goggles that are ultra-durable, certified carbon neutral, and backed by an unrivalled lifetime guarantee. They are driven by their mission to See Better, which has inspired them to build a unique business model that puts people, planet and profit on equal footing.
For more information on the unique partnership read an exclusive blog on SunGod's website now.